Knowing you need to do more for your customers is good on paper. Knowing where to start is another matter entirely.
To stand out from your competition in the digital era, it's important to develop a holistic view on customers and understand their reality first hand. Customer relationship management and the creation of knowledge databases have made it possible to have a high-value history of information on the various customer accounts.
See how The Center for Telecommunications and Information Technology (CTTI) uses Microsoft Dynamics 365 Business Central to develop a holistic view of customers for staff. With this, they have the power at their fingertips to create personalised, omnichannel experiences for customers to deliver better customer satisfaction and retention.