The evolution of PIM

Addressing unique market challenges and needs

From the humble beginnings of manual data management right through to AI-powered systems, PIM has evolved distinctly for B2C and B2B.

Both routes to market have been using these systems to address their unique market challenges and needs to ensure that buyer behaviour is adequately addressed.

Here’s our take on what’s been happening from as far back as the 1980’s up to the present day and predictions for the future!

The evolution of PIM infographic

It’s been an interesting journey so far!

Our infographic shows where it's been and where it's going.

>The evolution of PIM infographic
About DWS

With more than 10 years’ experience building digital commerce environments, DWS fully recognise the different challenges B2B organisations face compared with their B2C counterparts. By offering straight-forward, no-nonsense advice combined with an excellent customer service, they’re able to help you be more efficient and profitable in your eCommerce world.

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