The evolution of PIM

Addressing unique market challenges and needs

From the humble beginnings of manual data management right through to AI-powered systems, PIM has evolved distinctly for B2C and B2B.

Both routes to market have been using these systems to address their unique market challenges and needs to ensure that buyer behaviour is adequately addressed.

Here’s our take on what’s been happening from as far back as the 1980’s up to the present day and predictions for the future!

The evolution of PIM infographic

It’s been an interesting journey so far!

Our infographic shows where it's been and where it's going.

About DWS

With more than 10 years’ experience building digital commerce environments, DWS fully recognise the different challenges B2B organisations face compared with their B2C counterparts. By offering straight-forward, no-nonsense advice combined with an excellent customer service, they’re able to help you be more efficient and profitable in your eCommerce world.

Related Stories
The complete buyers guide to Open Banking payments
The complete buyers guide to Open Banking payments

Everything that you need to know when considering an account-to-account payments solution.

Legacy to next-generation PIM systems
Legacy to next-generation PIM systems

So much more than just an upgrade.

Next generation PIM
Next generation PIM

For next-generation digital commerce

Storefronts to screens
Storefronts to screens

8 mistakes to avoid with your PIM.

Next-generation PIM systems vs legacy versions
Next-generation PIM systems vs legacy versions

Points to consider when scoping or migrating your store

How B2C-Centric PIMs create challenges in B2B environments
Creating the online transaction capabilities needed to scale
Creating the online transaction capabilities needed to scale

How Total Computers achieved scalability with DWS

PIM: The wizardry behind B2B digital commerce
PIM: The wizardry behind B2B digital commerce

Gaining competitive advantage through your choice of PIM

A B2B PIM without compromise
A B2B PIM without compromise

Improve processes, sales, customer retention and loyalty

Case Study
Case Study

Vohkus: Transformational digital commerce

B2B Digital Commerce Website Speed
B2B Digital Commerce Website Speed

B2B digital commerce websites: When speed isn’t always a good thing

Share this story