Scale AI adoption

How to establish a GenAI centre of excellence

As generative AI continues to make a global impact, it’s become more important than ever to consider the best practices that will help you scale your operations responsibly and effectively.

While many companies have experimented with AI in isolated projects, true business transformation requires a comprehensive, organisation-wide approach.

Scaling AI across a business means embedding it into core processes, decision-making, and customer experiences, enabling long-term value creation and sustainable growth.

Aligning AI strategy with business objectives

The first step in scaling AI is aligning AI strategy with business objectives. Rather than treating AI as a side project, it must be integrated into the overall vision of the company. This includes identifying high-impact use cases across departments from marketing and sales to finance, operations, and HR.

For instance, marketing teams can use AI for predictive analytics and personalisation, while operations can benefit from intelligent automation and forecasting. By tying AI efforts to measurable business outcomes, companies can prioritise initiatives that drive real value.

Data readiness

Data readiness is another critical enabler of scale. AI relies on large volumes of high-quality, accessible data. Many businesses still face fragmented data ecosystems, where information is siloed across departments or systems.

Scaling AI requires a unified data strategy, supported by modern infrastructure such as cloud platforms, data lakes, and robust data governance frameworks. This not only improves AI model accuracy but also ensures compliance with privacy and regulatory standards.

Building the right talent and capabilities

A major component of successful AI scaling is building the right talent and capabilities. This goes beyond hiring data scientists or machine learning engineers. It includes developing cross-functional teams that combine technical expertise with business domain knowledge.

It also means upskilling existing employees to work effectively with AI tools and insights. Democratising AI by making it accessible to non-technical users through user-friendly interfaces and trainin accelerates adoption and innovation throughout the organisation.

Make it scalable

Technology and tools must also support scalability. Businesses should invest in platforms that allow for repeatable, modular AI development so models can be trained once and reused or adapted across multiple functions.

Leveraging low-code and no-code AI platforms can speed up deployment and reduce dependency on scarce technical resources. Cloud-based solutions offer the flexibility and scalability needed to run complex AI workloads cross-organisation.

From the old into the new

Resistance to change can stall AI initiatives, particularly if teams fear job displacement or mistrust the technology. Leaders must foster a culture that embraces experimentation, collaboration, and continuous learning.

Clear communication about how AI enhances, rather than replaces, human roles can help build trust and buy-in. Executive sponsorship is essential not just to secure investment, but to drive change from the top down.

Governance and ethics

Finally, governance and ethics must be built into the scaling process. As AI impacts more decisions and functions, companies need clear policies to ensure transparency, accountability, and fairness. This includes monitoring for bias, protecting sensitive data, and ensuring explainability in AI-driven decisions.

In summary

Scaling AI across a business is a complex but critical journey. It requires a unified strategy, investment in data and talent, scalable technologies, cultural change, and responsible governance.

Companies that succeed will not only improve efficiency and decision-making, they will future-proof their operations and unlock new opportunities for innovation and growth.

Scale AI adoption with a generative AI centre of excellence

This Microsoft eBook shows how to scale AI across your organisation by establishing a robust centre of excellence (CoE). Get the eBook to:

  • Explore the purpose and use case of a GenAI CoE
  • Find out how to drive business value with a CoE along with the guidance of subject matter experts
  • Identify common AI adoption challenges, including organisational readiness, governance and the ability to measure performance
  • Learn how to overcome technical concerns around AI adoption, such as data privacy, deployment and cost, with the help of a CoE
  • Recommended next steps for advancing your AI journey

>Scale AI adoption with a generative AI centre of excellence
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