How to establish a GenAI centre of excellence
While many companies have experimented with AI in isolated projects, true business transformation requires a comprehensive, organisation-wide approach.
Scaling AI across a business means embedding it into core processes, decision-making, and customer experiences, enabling long-term value creation and sustainable growth.
The first step in scaling AI is aligning AI strategy with business objectives. Rather than treating AI as a side project, it must be integrated into the overall vision of the company. This includes identifying high-impact use cases across departments from marketing and sales to finance, operations, and HR.
For instance, marketing teams can use AI for predictive analytics and personalisation, while operations can benefit from intelligent automation and forecasting. By tying AI efforts to measurable business outcomes, companies can prioritise initiatives that drive real value.
Data readiness is another critical enabler of scale. AI relies on large volumes of high-quality, accessible data. Many businesses still face fragmented data ecosystems, where information is siloed across departments or systems.
Scaling AI requires a unified data strategy, supported by modern infrastructure such as cloud platforms, data lakes, and robust data governance frameworks. This not only improves AI model accuracy but also ensures compliance with privacy and regulatory standards.
A major component of successful AI scaling is building the right talent and capabilities. This goes beyond hiring data scientists or machine learning engineers. It includes developing cross-functional teams that combine technical expertise with business domain knowledge.
It also means upskilling existing employees to work effectively with AI tools and insights. Democratising AI by making it accessible to non-technical users through user-friendly interfaces and trainin accelerates adoption and innovation throughout the organisation.
Technology and tools must also support scalability. Businesses should invest in platforms that allow for repeatable, modular AI development so models can be trained once and reused or adapted across multiple functions.
Leveraging low-code and no-code AI platforms can speed up deployment and reduce dependency on scarce technical resources. Cloud-based solutions offer the flexibility and scalability needed to run complex AI workloads cross-organisation.
Resistance to change can stall AI initiatives, particularly if teams fear job displacement or mistrust the technology. Leaders must foster a culture that embraces experimentation, collaboration, and continuous learning.
Clear communication about how AI enhances, rather than replaces, human roles can help build trust and buy-in. Executive sponsorship is essential not just to secure investment, but to drive change from the top down.
Finally, governance and ethics must be built into the scaling process. As AI impacts more decisions and functions, companies need clear policies to ensure transparency, accountability, and fairness. This includes monitoring for bias, protecting sensitive data, and ensuring explainability in AI-driven decisions.
Scaling AI across a business is a complex but critical journey. It requires a unified strategy, investment in data and talent, scalable technologies, cultural change, and responsible governance.
Companies that succeed will not only improve efficiency and decision-making, they will future-proof their operations and unlock new opportunities for innovation and growth.
This Microsoft eBook shows how to scale AI across your organisation by establishing a robust centre of excellence (CoE). Get the eBook to:
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