Customer Relationship Management

With Customer Relationship Management (CRM), you can manage, track, and store information related to potential customers using a centralised, data-driven software solution.

CRM is a set of integrated, data-driven software solutions that help manage, track, and store information related to your company’s current and potential customers. By keeping this information in a centralised system, business teams have access to the insights they need, the moment they need them.

Without the support of an integrated CRM solution, your company may miss growth opportunities and lose potential revenue because it’s not optimising operating processes or making the most of customer relationships and sales leads.

The challenges CRM solves: Issues around acquisition, engagement and retention of customers.

What does a CRM do?

Not too long ago, companies tracked customer-related data with spreadsheets, email, address books, and other siloed, often paper-based CRM solutions. A lack of integration and automation prevented people within and across teams from quickly finding and sharing up-to-date information, slowing their ability to create marketing campaigns, pursue new sales leads, and service customers.

Fast forward to today. CRM systems automatically collect a wealth of information about existing and prospective customers. This data includes email addresses, phone numbers, company websites, social media posts, purchase histories, and service and support tickets. The system next integrates the data and generates consolidated profiles to be shared with appropriate teams.

Find out more

This section of The Cloud Community explores the benefits of CRM, and why it is important to implement a solution.